Medium roast coffee, including the popular Indonesian Medium Roast Coffee, has gained strong popularity among global importers. Unlike light roasts, which tend to emphasize acidity, or dark roasts, which highlight bold bitterness, medium roast coffee strikes a balance between the two. This equilibrium makes it appealing to diverse markets that prioritize both flavor complexity and drinkability. Another reason importers favor medium roast coffee is its broad consumer acceptance. In many coffee-drinking nations, customers often look for a cup that is […]

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